During testing for the movie Her, test audiences used dials (located in their armrests) to indicate their levels of interest or disinterest during the showing of the movie. This feedback is an example of ________.
A) physiological measures
B) UPC codes
C) attitudinal measures
D) day-after recall tests
E) net income tests

Question

Quizplus · Accepted Answer

The feedback from the dials measures the audience's attitudes (interest or disinterest) towards the movie, making it an example of attitudinal measures.

During Testing for the Movie Her, Test Audiences Used Dials