Among women, attention-getting comparative appeals produced inferences regarding the ads' manipulative intentions and reduced purchase likelihood.

Question

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Research in consumer behavior has shown that attention-getting comparative appeals in advertisements can lead to perceptions of manipulative intent among women, which in turn can reduce their likelihood of purchasing the advertised product. This is because such appeals can be perceived as overly aggressive or deceptive, leading to negative reactions from consumers.

Among Women, Attention-Getting Comparative Appeals Produced Inferences Regarding the Ads