If a consumer looks up a pair of Cole Haan shoes on Rue La La's website, and then an ad promoting Cole Haan's sale follows her and shows up when she is reading her newsfeed on Facebook, the marketer is engaged in ________.
A) segment auctions
B) cyberstalking
C) segment-based targeting
D) data warehousing
E) retargeting

Question

Quizplus · Accepted Answer

The scenario described is an example of retargeting, where a consumer's browsing behavior is tracked and used to display ads targeting the same product or brand.

If a Consumer Looks Up a Pair of Cole Haan