Which media type offers two-way communications between subscribers and providers of cable or satellite TV, enables marketers to send addressable ads and deploy interactivity between the sender and receiver, and enables marketers to measure the persuasive impact of their messages quickly and effectively?
A) network television
B) magazines
C) radio
D) newspapers
E) interactive television (iTV)

Question

Quizplus · Accepted Answer

Interactive television (iTV) offers two-way communications, which allows for addressable advertising, interactivity between the sender and receiver, and the ability to quickly measure the impact of marketing messages. This is not a feature of traditional media types like network television, magazines, radio, or newspapers.

Which Media Type Offers Two-Way Communications Between Subscribers and Providers