A billboard with a built-in camera snapped pictures of passersby and posted them on the billboard with the notification of "Person of Interest Identified" to promote a new show on citizen-surveillance. The category of media the billboard falls into is ________.
A) interactive television (iTV)
B) out of home media
C) webisodes
D) branded entertainment
E) advergames

Question

Quizplus · Accepted Answer

The billboard is a form of out of home media, which refers to advertising that reaches consumers while they are outside their homes, such as billboards, transit ads, and other outdoor advertising formats.

A Billboard with a Built-In Camera Snapped Pictures of Passersby