When a company that produces cookies heats bus shelters in Chicago and makes them smell like fresh-baked cookies, they are engaged in ________.
A) interactive television(iTV)
B) out of home media
C) ambient advertising
D) branded entertainment
E) advergames

Question

Quizplus · Accepted Answer

The company is engaging in ambient advertising, which involves placing ads in non-traditional locations or using the surrounding environment to create an experience associated with the brand. In this case, heating bus shelters to emit the smell of cookies is a creative way to promote the cookie brand.

When a Company That Produces Cookies Heats Bus Shelters in Chicago