_________________ is an unpaid form of promotion, oral or written, in which satisfied customers tell other people how much they like a business, product, service or event.
A) Word-of-mouth
B) Source credibility
C) Comparative influence
D) Normative influence
E) Symbolic influence

Question

Quizplus · Accepted Answer

Word-of-mouth is the most appropriate choice as it refers to unpaid promotion through satisfied customers sharing their positive experiences with others. Source credibility refers to the perceived trustworthiness of the source, comparative influence refers to the influence of information or opinions that are compared to others, normative influence refers to the influence of social norms, and symbolic influence refers to the influence of symbols or imagery.

_________________ Is an Unpaid Form of Promotion, Oral or Written