Which of the following is NOT something a reference group must do to influence its members?
A) Inform or make members aware that the brand or product exists
B) Provide the individual with the means or capital to purchase the product
C) Provide the individual with the opportunity to compare his or her own thinking with the attitudes and behavior of the group
D) Influence the individual to adopt attitudes and behavior that are consistent with the group's norms
E) Legitimize the member's decision to use the same products as other members

Question

Quizplus · Accepted Answer

A reference group does not necessarily have to provide the individual with the means or capital to purchase the product. While it may influence the individual's decision to purchase the product, it is not a necessary factor for the group to have influence.

Which of the Following Is NOT Something a Reference Group