The sociometric method of measuring opinion leadership captures person-to-person communications about a product or brand among members of a community where most people know each other by name.

Question

Quizplus · Accepted Answer

The sociometric method indeed focuses on analyzing the social interactions and networks within a community, particularly looking at how information about products or brands is communicated among individuals who are familiar with each other. This method maps out the relationships and influence patterns, identifying those who are opinion leaders within the network.

The Sociometric Method of Measuring Opinion Leadership Captures Person-To-Person Communications