SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar.
-From a consumer's point of view, in the SOUP MINI CASE, White Mountain's soup packaging is an appeal to which of the following American core values?
A) achievement
B) efficiency
C) material comfort
D) individualism
E) freedom

Question

Quizplus · Accepted Answer

The emphasis on quick and easy lunch solutions and the convenience of microwave-ready, single-serving containers appeals to the American core value of efficiency, highlighting the product's ability to save time and simplify meal preparation.

SOUP MINI CASE: White Mountain Soups Sells Ready-To-Eat Soups Packaged