SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar.
-In the SOUP MINI CASE, White Mountain draws attention to its use of all-natural, wholesome ingredients in order to appeal to which of the following American core values?
A) individualism
B) freedom
C) external conformity
D) humanitarianism
E) fitness and health

Question

Quizplus · Accepted Answer

White Mountain emphasizes wholesome, all-natural ingredients to appeal to the American core value of fitness and health, which focuses on maintaining a healthy lifestyle through nutritious food choices.

SOUP MINI CASE: White Mountain Soups Sells Ready-To-Eat Soups Packaged