SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar.
-In the SOUP MINI CASE, White Mountain suggests that consumers eat a cup of White Mountain soup instead of a candy bar or bag of chips as an afternoon snack. If we consider taking a break for a mid-afternoon snack to be a ritual for many consumers, the soup (or candy bar or bag of chips) would be considered the ________.
A) ritual artifact
B) ritualistic behavior
C) consumer value
D) symbol
E) acculturated activity

Question

Quizplus · Accepted Answer

The soup (or candy bar or bag of chips) serves as a ritual artifact because it is an item used or consumed as part of a ritual—in this case, the ritual of taking a break for a mid-afternoon snack.

SOUP MINI CASE: White Mountain Soups Sells Ready-To-Eat Soups Packaged