From a marketing viewpoint, the best way to target the Hispanic market is on the basis of the group's ________.
A) Spanish surname
B) Spanish spoken at home
C) country of family ancestry
D) country of origin
E) personal ethnic identification

Question

Quizplus · Accepted Answer

Personal ethnic identification is the most effective way to target the Hispanic market from a marketing viewpoint because it respects and acknowledges the individual's own sense of identity, which can vary widely within the Hispanic community. This approach allows for more personalized and relevant marketing strategies.

From a Marketing Viewpoint, the Best Way to Target the Hispanic