Which of the following is true of the consumer behavior of African American consumers?
A) African American consumers prefer generic products.
B) African Americans are not brand loyal.
C) African Americans tend to buy high fashions and name brands as "signals of their success."
D) African American teens spend less on clothing and fine jewelry than other U.S. teens.
E) African Americans tend to make fewer trips to the grocery store during the course of the week.

Question

Quizplus · Accepted Answer

African American consumers tend to buy high fashions and name brands as "signals of their success." Studies have shown that African Americans are more likely to spend on luxury or designer brands as a way to display their economic and social achievements compared to other ethnic groups.

Which of the Following Is True of the Consumer Behavior