The fact that Skippy peanut butter is preferred on the coasts, and Jif is preferred in the South and Midwest, is an indication that marketers must research ________ subcultures.
A) demographic
B) geographic
C) racial
D) ethnic
E) religious

Question

Quizplus · Accepted Answer

The preference for Skippy peanut butter on the coasts and Jif in the South and Midwest indicates geographic differences in consumer behavior, highlighting the importance of researching geographic subcultures for marketers.

The Fact That Skippy Peanut Butter Is Preferred on the Coasts