Which of the following is true of gender roles and consumer behavior?
A) Women have traditionally been cast as the providers or breadwinners.
B) Men show superior affect and purchase intention toward ads that are verbal and complex.
C) Women are prone to such shopping motives as uniqueness and assortment seeking, social interaction, and browsing.
D) Women exhibit superior affect and purchase intention toward ads that are comparative, simple, and attribute-oriented.
E) Women are less loyal to local merchants than their male counterparts.

Question

Quizplus · Accepted Answer

Women are often associated with shopping motives such as seeking uniqueness and assortment, enjoying social interaction, and browsing. This reflects broader observations in consumer behavior studies that highlight gender differences in shopping habits and motivations.

Which of the Following Is True of Gender Roles and Consumer