SMITH MINI CASE: Carl Smith is a 45-year-old Baptist, African American living in Louisiana. He frequently shops at Pinkerton's for items like toothpaste and hair-care products. Pinkerton's is a large store that sells a wide range of products, from jewelry to groceries to lawn mowers. Carl recently received direct-mail advertising from Pinkerton's urging him to purchase his holiday decorations before the season rush starts.
-In the SMITH MINI CASE, Carl belongs to which of the following age subcultures?
A) Generation X
B) Twixter
C) Generation Y
D) Baby boomers
E) Seniors

Question

Quizplus · Accepted Answer

Carl Smith, being 45 years old, falls into the Generation X category, which typically includes individuals born between the early-to-mid 1960s and the early 1980s.

SMITH MINI CASE: Carl Smith Is a 45-Year-Old Baptist, African