When marketers single-out a particular subculture that they wish to target, they must often modify the product to better meet the needs of the targeted consumers and also change the marketing message to suit the subculture's values and tastes.

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Marketers often tailor products and marketing strategies to align with the specific values, tastes, and needs of a targeted subculture to ensure the product resonates with that group, enhancing its appeal and effectiveness.

When Marketers Single-Out a Particular Subculture That They Wish to Target