For products of very broad appeal, such as aspirin or toothpaste, African Americans can probably be most effectively reached through mass media.

Question

Quizplus · Accepted Answer

Products with broad appeal, like aspirin or toothpaste, target a wide audience, including African Americans, making mass media an effective channel due to its extensive reach and ability to target diverse demographics.

For Products of Very Broad Appeal, Such as Aspirin or Toothpaste