Women show superior affect and purchase intentions toward ads that are verbal, harmonious, complex, and category-oriented.

Name: Women show superior affect and purchase intentions toward ads that are verbal, harmonious, complex, and category-oriented.
Brand: Quizplus
Rating: 4.9 (54 reviews)

Question

Quizplus · Accepted Answer

Recent research has shown that women tend to have more positive reactions and intentions to purchase goods and services when advertisements are crafted with verbal, harmonious, complex language and are category-oriented.

Women Show Superior Affect and Purchase Intentions Toward Ads That