A company that includes a blend of standardized and local elements in order to secure the benefits of their different marketing strategies is using a(n)________ marketing strategy.

Question

Quizplus · Accepted Answer

A hybrid marketing strategy combines elements of both standardized and local marketing strategies, allowing companies to reap the benefits of each approach. This approach is often used in multinational companies, where some aspects of the marketing plan may need to be tailored to specific markets while others can be standardized across different countries.

A Company That Includes a Blend of Standardized and Local