Cross-cultural studies should address willingness to buy foreign-made products, which is also known as ________.

Question

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Ethnocentrism refers to the belief in the superiority of one's own ethnic group or culture, which can influence an individual's willingness to buy foreign-made products. Individuals with high levels of ethnocentrism may prefer products from their own country and resist buying foreign products.

Cross-Cultural Studies Should Address Willingness to Buy Foreign-Made Products, Which