The smaller the similarity between nations, the more feasible it is to use relatively similar marketing strategies in each nation.

Question

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The statement is the opposite of the truth. The greater the similarity between nations, the more feasible it is to use similar marketing strategies in each nation. When there are significant cultural, linguistic, or economic differences, marketing messages and tactics must be tailored to each specific market.

The Smaller the Similarity Between Nations, the More Feasible It