A cross-border acquisition is less demanding than a greenfield venture.

Question

Quizplus · Accepted Answer

A cross-border acquisition involves acquiring an existing company which already has an established market presence and infrastructure. This is generally considered less demanding than a greenfield venture, which involves setting up a new business from scratch in a foreign country. A greenfield venture requires more investment, resources, and time to establish a foothold in a new market.

A Cross-Border Acquisition Is Less Demanding Than a Greenfield Venture