Payment for banner advertising is usually based on the number of people who actually
A)click on the banner.
B)make a purchase.
C)spend a certain length of time on the advertiser's website.
D)visit the website.

Question

Quizplus · Accepted Answer

Payment for banner advertising is usually based on the number of clicks or the click-through rate (CTR) which measures the number of clicks on an ad per number of impressions or views of the ad. This is because clicks are a clearer indication of user engagement or interest in the advertiser's website or product/service being promoted.

Payment for Banner Advertising Is Usually Based on the Number