Anne owns a small business dealing with industrial products.She currently uses personal selling extensively,but she wants to reduce her cost without losing exposure.Which promotional tool should she use?

Question

Quizplus · Accepted Answer

Trade show exhibits would be the best choice for Anne as it allows her to showcase her products to a large audience at a relatively low cost compared to personal selling. Trade shows also enable her to network with potential customers and other businesses in the industry, increasing her exposure without the need for expensive advertising methods.

Anne Owns a Small Business Dealing with Industrial Products