Tanya would like to gain market share rapidly so she has priced her product at a lower than normal,logn-range market price.Which strategy is Tanya using?
A)variable pricing
B)skimming price
C)price lining
D)penetration pricing

Question

Quizplus · Accepted Answer

Tanya is utilizing the penetration pricing strategy, where she sets her product at a lower price to encourage customers to switch to her product and gain market share quickly. This pricing strategy is effective for new entrants into the market who want to attract customers from existing competitors.

Tanya Would Like to Gain Market Share Rapidly So She