Chocolate Concoctions,a maker of high end chocolate candies,decided to price its boxes of candies below the long-term market price.The decision was made to increase market share and discourage other firms from entering the chocolate market.Chocolate Concoctions was implementing a
A)penetration pricing strategy.
B)price lining strategy.
C)skimming price strategy.
D)variable pricing strategy.

Question

Quizplus · Accepted Answer

Chocolate Concoctions is using a penetration pricing strategy by pricing their boxes of candies below the long-term market price in order to increase market share and discourage competition.

Chocolate Concoctions,a Maker of High End Chocolate Candies,decided to Price