Purchasing a diamond represents ________ because consumers buy diamonds infrequently and have no established criteria for evaluating them.
A) impulse purchase behavior
B) limited problem solving
C) habitual purchase behavior
D) routinized response behavior
E) extensive problem solving

Question

Quizplus · Accepted Answer

Purchasing a diamond involves extensive problem solving because it is a high-involvement, infrequent purchase where consumers typically lack established criteria for evaluation, leading them to engage in an extensive decision-making process.

Purchasing a Diamond Represents ________ Because Consumers Buy Diamonds Infrequently