Purchasing Advil represents ________ because consumers have experience with over-the-counter pain relievers and do not need to establish the criteria for evaluating them.
A) impulse purchase behavior
B) partial problem solving
C) high involvement purchase behavior
D) routinized response behavior
E) extensive problem solving

Question

Quizplus · Accepted Answer

Routinized response behavior is characterized by low involvement and a lack of significant brand preference. Consumers have experience and knowledge about the product category and do not need to devote much time or effort to make a decision. In the case of Advil, it is a well-known and widely used pain reliever, and consumers do not need to establish new criteria or conduct extensive research to make a purchase decision.

Purchasing Advil Represents ________ Because Consumers Have Experience with Over-The-Counter