A firm's marketing activities that attempt to reach, inform, and persuade consumers to buy and use its products are ________.
A) policy factors
B) output factors
C) process factors
D) marketing inputs
E) sociocultural inputs

Question

Quizplus · Accepted Answer

Marketing inputs are the efforts and resources dedicated by a firm to reach, inform, and persuade consumers to buy and use its products, encompassing advertising, promotions, and other marketing strategies.

A Firm's Marketing Activities That Attempt to Reach, Inform, and Persuade