A product's package, guarantees, mass-media advertising for the product, direct marketing for the product, and the selection of distribution channels to move the product from the manufacturer to the consumer are examples of ________.
A) policy factors
B) output factors
C) process factors
D) marketing inputs
E) sociocultural inputs

Question

Quizplus · Accepted Answer

These elements are all components of marketing inputs, which include various strategies and tools used to promote and sell a product to consumers.

A Product's Package, Guarantees, Mass-Media Advertising for the Product, Direct