________ are consumers who use coupons or sales to decide among brands and products that fall within their evoked set.
A) Practical loyalists
B) Opportunistic switchers
C) Bottom-line price shoppers
D) Deal hunters
E) Cherry pickers

Question

Quizplus · Accepted Answer

Opportunistic switchers are consumers who use coupons or sales to decide among brands and products that fall within their evoked set, as they are motivated by deals and promotions rather than brand loyalty.

________ Are Consumers Who Use Coupons or Sales to Decide