________ is a macro process concerned with the spread of a new product from its source to the consuming public.
A) Adoption
B) Assumption
C) Diffusion
D) Innovation
E) Introduction

Question

Quizplus · Accepted Answer

Diffusion is the process of how a new product or innovation spreads through different groups of people and eventually reaches the majority of the population. Adoption is a part of this process, referring to the decision of an individual to begin using the new product, while innovation is the creation of the new product itself. Introduction and assumption do not accurately describe this process. Therefore, option C, diffusion, is the best choice.

________ Is a Macro Process Concerned with the Spread of a New