The degree to which potential customers perceive new products as superior to existing substitutes is its ________.
A) relative advantage
B) compatibility
C) complexity
D) trialability
E) observability

Question

Quizplus · Accepted Answer

Relative advantage is the degree to which an innovation or new product is perceived as better than the existing alternatives. This concept is a key factor in the adoption and success of new products in the market.

The Degree to Which Potential Customers Perceive New Products as Superior