GIFT MINI CASE: Winston needs to buy his girlfriend, Vanessa, a gift for her birthday. He knows she will expect the "perfect" gift. He feels like boyfriends are "supposed" to get their girlfriends jewelry or perfume. His older sister recommends a necklace or earrings. While he's at the jewelry store, he also buys a watch for himself, rationalizing that he hardly ever buys stuff for himself and he "deserves it."
-In the GIFT MINI CASE, Vanessa's high expectations of Winston are likely to prolong the ________ stage of the decision-making process.

Question

Quizplus · Accepted Answer

Vanessa's high expectations likely prolong the "prepurchase search" stage, as Winston would spend more time searching for the perfect gift to meet these expectations.

GIFT MINI CASE: Winston Needs to Buy His Girlfriend, Vanessa