In low-risk situations, consumers are likely to engage in complex and extensive information search and evaluation.

Name: In low-risk situations, consumers are likely to engage in complex and extensive information search and evaluation.
Brand: Quizplus
Rating: 4.8 (45 reviews)

Question

Quizplus · Accepted Answer

In low-risk situations, consumers are more likely to engage in limited information search and evaluation, as the consequences of a wrong decision are not significant. They may rely on past experience, word of mouth, or simple product attributes to make a quick decision.

In Low-Risk Situations, Consumers Are Likely to Engage in Complex