Match the term with its definition.
-A company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on specific customer groups
A)attitude
B)culture
C)customer experience management (CEM)
D)customer lifetime value (CLV)
E)customer relationship management (CRM)
F)motivations
G)needs
H)opinion leaders
I)perception
J)perceptual categorization
K)reference groups

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is the strategy that focuses on optimizing profitability, revenue, and customer satisfaction by concentrating on specific customer groups.

Match the Term with Its Definition