The basis of eCRM is a
A)focus on customization.
B)conscientious work force.
C)flexible distribution system.
D)consumer-centric data warehouse.

Question

Quizplus · Accepted Answer

eCRM (electronic customer relationship management) is based on the collection, analysis, and utilization of customer data to improve the customer experience and overall business performance. A consumer-centric data warehouse is a crucial component of eCRM, as it allows businesses to store and manage customer data in a centralized location, making it easier to analyze and utilize for personalized interactions and targeted marketing efforts. Therefore, choice D, a consumer-centric data warehouse, is the best answer.

The Basis of ECRM Is a