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Irene,owner of a Small Retail Shop,is Evaluating Her Customer Profile

Question 58

Multiple Choice

Irene,owner of a small retail shop,is evaluating her customer profile.Which item is the most critical for her customer profile?


A) the financial ratios to see how much her product costs the customer
B) whether the marketing research was completed with primary or secondary information
C) the customer benefits to verify they are consistent with the customer needs
D) the customer demographics to determine new customers

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