Special consideration should be given to the selection of the ____________ and the logic of this selection should be explained in the marketing plan.
A)company logo
B)company name
C)company slogan
D)company philosophy

Question

Quizplus · Accepted Answer

The company name is the most critical element as it represents the brand and gives it an identity. The selection of the name should be explained in the marketing plan, highlighting how it aligns with the brand's values and positioning.

Special Consideration Should Be Given to the Selection of the ____________