Oliver figured if people were willing to pay for bottled water,they would also be willing to pay for bottled air.Oliver has forgotten that customers will buy only if they have:

Question

Quizplus · Accepted Answer

The correct answer is unsatisfied needs. Customers only buy products or services if they have unfulfilled or unsatisfied needs. In this case, Oliver's assumption that people would be willing to pay for bottled air is flawed because people do not have an unsatisfied need for bottled air.

Oliver Figured If People Were Willing to Pay for Bottled