Ideas Unlimited is a consulting firm that provided retailers with information about regional sales trends.To estimate demand in the market for its services,the firm's marketing department identifies all buyers in each category of retailers and determines how much business is possible.The market demand estimate is based on the:

Question

Quizplus · Accepted Answer

The buildup forecasting process involves identifying all potential buyers and estimating each buyer's potential business, which is the approach used by Ideas Unlimited's marketing department in estimating market demand for their services. The other options (aggregate, breakdown, and indirect forecasting processes) do not involve this specific approach.

Ideas Unlimited Is a Consulting Firm That Provided Retailers with Information