Match:
a.actual product/service
b.augmented product/service
c.benefit variables
d.breakdown process
e.buildup process
f.core product/service
g.customer-oriented philosophy
h.customer profile
-The basic product and/or service that delivers customer benefits
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Q111: Match:
a.actual product/service
b.augmented product/service
c.benefit variables
d.breakdown process
e.buildup process
f.core product/service
g.customer-oriented
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