Match:
a.actual product/service
b.augmented product/service
c.benefit variables
d.breakdown process
e.buildup process
f.core product/service
g.customer-oriented philosophy
h.customer profile
-A forecasting method in which all potential buyers in a target market's submarkets are identified and the estimated demand is added up
Correct Answer:
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Q101: Match the term with its definition.
-A description
Q108: Match the term with its definition.
-Specific characteristics
Q108: Match the term with its definition.
-Specific characteristics
Q109: Define the term market and explain the
Q111: Match:
a.actual product/service
b.augmented product/service
c.benefit variables
d.breakdown process
e.buildup process
f.core product/service
g.customer-oriented
Q112: Match the term with its definition.Not all
Q113: Match the term with its definition.
-The process
Q115: Match the term with its definition.Not all
Q118: Melinda,an auto insurance agent,would like to forecast
Q120: Match the term with its definition.
-The basic
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