The product/service plan section should include
A)a description of the competition's products.
B)a description of the company's own product or service.
C)a listing of the weaknesses of the competition's product or service.
D)a statement of how the company intends to capture market share.

Question

Quizplus · Accepted Answer

The product/service plan section should primarily focus on describing the company's own product or service, including features, benefits, and unique selling points. While it may be helpful to have some knowledge of the competition and their weaknesses for strategic purposes, this information is not the main focus of this section. Capturing market share is also important, but it is generally addressed in the marketing and sales sections of the plan.

The Product/service Plan Section Should Include