Prentiss is writing about the potential lack of customer acceptance of his product and possible reactions from competitors.Prentiss is writing the ____________ of the business plan.
A)critical risks section
B)executive summary
C)marketing plan
D)exit strategy

Question

Quizplus · Accepted Answer

The critical risks section typically addresses potential challenges or obstacles that the business may face. Prentiss's concerns about customer acceptance and competitor reactions fall into this category. The executive summary provides an overview of the entire business plan, the marketing plan focuses on strategies to promote the product, and the exit strategy details how the business will be dissolved or sold in the future.

Prentiss Is Writing About the Potential Lack of Customer Acceptance