The Short-Term Orientation Embraced by Most Business Executives Stems from ________

The short-term orientation embraced by most business executives stems from ________.

A) short consumer memory of good corporate behavior
B) the short-term orientation of the consumers they target
C) the fact that managerial performance is usually evaluated on the basis of short-term results
D) the fast-paced nature of media flows in today's hyper-stimulated environment
E) the increasing importance of public relations as a vehicle for communicating with consumers