Pomona Fruits, a tropical fruit grower, wants to raise awareness of the health benefits of pineapples in order to spur sales of its produce. Pomona buys a full page in a women's health magazine and pays a nutritionist to write a complementary article highlighting tropical fruits, including pineapples. This is an example of ________.

Question

Quizplus · Accepted Answer

An advertorial is an advertisement in the form of editorial content. The content is designed to look like a legitimate and independent news story or article, but it is actually paid for by the advertiser. In this case, Pomona Fruits is paying for a full page in a magazine and a nutritionist to write an article that promotes their product under the guise of providing health information, which fits the definition of an advertorial.

Pomona Fruits, a Tropical Fruit Grower, Wants to Raise Awareness