McDonald's corporation helps select the location for a new restaurant and provides financial assistance,training,marketing,and products.McDonald's engages in:
A)product and trade name franchising.
B)business format franchising.
C)master licensing.
D)area development.

Question

Quizplus · Accepted Answer

McDonald's engages in business format franchising, where they provide assistance and support in multiple areas of operating a franchise location, including location selection, financial assistance, training, marketing, and products.

McDonald's Corporation Helps Select the Location for a New Restaurant